Issue 2
Electronic Arts (EA)
Electronic Arts (EA) is a global leader in digital entertainment that develops and publishes games for mobile devices, consoles, and personal computers. EA’s major brands include EA Sports, EA Entertainment, and popular franchises such as EA Sports FC, Madden NFL, Battlefield, and The Sims.
Price at a glance:
Business Assets:
๏ EA Sports: Electronic Arts’ sports gaming division, featuring major franchises like EA Sports FC, Madden NFL, and UFC.
๏ EA Entertainment: EA’s publishing and development division responsible for franchises including The Sims, Battlefield, Mass Effect, and Dragon Age.
๏ Mobile Gaming Business: EA’s mobile game portfolio, including titles like FIFA Mobile and Star Wars: Galaxy of Heroes, generating over $1 billion in annual revenue.
๏ Apex Legends: EA’s popular free-to-play battle royale game and major live-service franchise.
๏ EA Play: A subscription gaming service that provides access to EA’s library of games across consoles and PC.
๏ Advertising & EA Sports App: EA’s digital platforms focused on expanding engagement and creating new advertising revenue opportunities.
Company Information:
Electronic Arts was founded in 1982 by William Murray Hawkins III
• Headquarters: Redwood City, CA
• Employees: 13,400
• 2023 Revenue: $7.6 billion (+6.2%)
• 2023 Earnings: $1.3 billion (+59%)
• P/E: 42.3x